About
LandingPoint Advisory is a consulting firm specializing in transatlantic trade, investment, and market expansion. We help European companies evaluate and enter the U.S. market, and support U.S. economic development organizations seeking to build durable and qualified European FDI pipelines.
Our approach combines data-driven analysis, strategic clarity, and hands-on execution. We guide clients through every stage of the expansion journey — from early market assessment and site selection to incentives strategy, negotiations, and implementation. For U.S. regions, we provide an in-market presence in Europe that supports investor outreach, relationship building, and long-term pipeline development.
LandingPoint Advisory is built on a foundation of practical experience across corporate environments, international business, and economic development. This perspective enables us to operate effectively on both sides of the Atlantic, bridging cultural, regulatory, and operational differences that often slow down cross-border projects.
Our work prioritizes measurable outcomes: competitive locations, aligned incentives, stronger investor relationships, and sustainable growth strategies. Whether advising a corporate leadership team or supporting a public-sector investment office, we focus on clarity, transparency, and decisions grounded in real-world constraints.
Based in Gothenburg, Sweden, LandingPoint Advisory serves clients throughout Europe and the United States.gions.