LandingPoint Advisory
Nordic–U.S. Expansion Advisory
LandingPoint Advisory helps Nordic and European companies expand into the United States, and supports U.S. economic development organizations in building high-quality Nordic FDI pipelines. We combine structured analysis, modern tools, and two decades of U.S. incentives and deal experience to move projects from interest to implementation.
Advisory for Nordic and European corporates and U.S. regions, built on data, relationships, and execution. Our focus is on U.S. site selection and incentives for companies, and Nordic representation for U.S. economic development organizations.
We simplify U.S. expansion for leadership teams with limited bandwidth. Using structured analysis, we narrow 50 states to a small set of realistic options; then support incentives strategy, negotiations, and implementation so you can make confident decisions with less internal lift.
Explore U.S. Expansion SupportWe act as your presence in the Nordics, combining technology-enabled investor identification with deep regional relationships. The result: a qualified pipeline of Nordic companies, earlier conversations with decision-makers, and FDI projects grounded in real U.S. deal experience.
Learn About RepresentationEntering the U.S. market should not consume your leadership team. We help you understand whether, where, and how to expand – with clear options and a structured path from first assessment to operating footprint.
Our work combines a U.S. Expansion Readiness Framework™ with hands-on incentives and site selection experience. We focus on a short list of locations that fit your strategy; then help you negotiate conditions that support long-term operations.
Validate the opportunity before committing. We quantify demand and risk, then align the entry model to your budget, timing, and risk appetite.
Compare locations on workforce, logistics, costs, utilities, and incentives. We bring state and local partners to the table and help you structure deals that hold over time.
Stand up reliable routes-to-market and operational support so you can execute quickly and at quality.
We serve as your Nordic office for engaging qualified corporate investors considering U.S. expansion. Our approach integrates technology-enabled targeting, investor intelligence, and relationship-led representation.
From company outreach to missions and follow-up, we build awareness, nurture relationships, and deliver measurable project outcomes – with a sustainable, repeatable FDI lead generation model in the Nordics.
The Nordic region – Sweden, Denmark, Norway, Finland, and Iceland – punches far above its weight in the U.S. economy. Nordic companies are long-term, innovation-driven investors that align closely with U.S. strategic sectors.
A simple 4-pillar explanation of why Nordic companies make exceptional U.S. investment prospects:
Nordic companies rarely dismiss a U.S. state on merit – they simply never get far enough into the process. CEOs consistently cite:
We combine technology-enabled investor identification, in-market Nordic relationships, and deep U.S. deal experience.
A proprietary, tech-enabled framework that scores Nordic companies on their likelihood of U.S. expansion within 12–36 months.
Identification is only the first step. We use Nordic-based networks, cultural fluency, and credibility to create conversations that matter.
Unlike most international reps, LandingPoint brings hands-on incentives and deal experience from the U.S. side.
LandingPoint Advisory is a consulting firm focused on Nordic–U.S. trade, investment, and market expansion. We help Nordic and European companies evaluate and enter the U.S. market, and support U.S. economic development organizations seeking to build qualified Nordic FDI pipelines.
Our approach combines structured analysis, modern tools, and hands-on execution. We guide clients from early market assessment and site selection through incentives strategy, negotiations, and implementation. For U.S. regions, we provide an in-market presence in the Nordics that supports investor outreach, relationship building, and long-term pipeline development.
LandingPoint is built on practical experience across corporate environments, international business, and economic development. Founder Johan Salén has led major FDI projects and incentives negotiations for Louisiana Economic Development, New York City Economic Development Corporation, and the Virginia Economic Development Partnership, as well as partnership and growth roles in the private sector.
This dual perspective – inside U.S. deal-making and inside Nordic business culture – enables LandingPoint to operate effectively on both sides of the Atlantic, bridging cultural, regulatory, and operational differences that often slow down cross-border projects.
Based in Gothenburg, Sweden, LandingPoint Advisory serves clients throughout the Nordic region, Europe, and the United States.
We start with clarity: should you expand, and if so, where and how? We then support market assessment, location shortlisting, incentives strategy and negotiation, site selection visits, and coordination with state and local partners through to implementation.
We focus on advanced manufacturing, clean tech and energy, mobility, life sciences, and software – sectors where incentives, workforce, and supply chain are central to site selection decisions.
We act as a Nordic-based representative, combining the Nordic Investor Signal Model™ with relationship-led engagement. That means identifying likely U.S. expansion candidates, setting meetings with decision-makers, supporting missions and events, and maintaining a qualified pipeline over time.
Yes – we use modern tools and automated research to monitor a broad universe of Nordic companies and surface relevant signals. But technology is only part of the model; projects move forward because of trust, cultural fluency, and deep experience with how U.S. deals are structured.
LandingPoint Advisory is based in Gothenburg, Sweden, serving clients across the Nordic region, wider Europe, and the United States.
If you’d like to discuss a project or explore collaboration, please get in touch.
Email
johan@landingpointadvisory.com
Phone
U.S.: +1 804-801-4797
Europe: +46 735-213755
Based in Gothenburg, Sweden • Serving clients across the Nordics, Europe, and the United States