Transatlantic Expansion

Your bridge between Europe and the United States

We help U.S. economic development organizations connect with European investors, and guide European companies through U.S. site selection and expansion. Specialists in U.S. site selection, FDI incentives strategy, and market entry for European corporates and U.S. EDOs.

  • U.S. EDO representation across Europe
  • European corporate expansion to the U.S.
  • Strategy, sites, and incentives execution

Clients We Serve

Advisory for European corporates and U.S. regions—built on data, relationships, and execution. Our work focuses on U.S. site selection, FDI incentives, and European representation for EDOs.

European Companies Expanding to the United States

Support across the full U.S. market entry: from screening and location comparisons to incentives strategy and implementation. We benchmark workforce, logistics, operating costs, and incentives to reduce risk and accelerate decisions.

Explore U.S. Expansion Support

U.S. Economic Development Organizations’ European Representation

In-market coverage across Europe to build qualified FDI pipelines. We combine targeted outreach, investor intelligence, meetings, and event support to convert interest into projects with a repeatable model.

Learn About Representation

European Companies Expanding to the U.S.

Entering the U.S. market requires strategy, data, and local insight. We evaluate market potential, compare locations, and secure incentives aligned to long-term goals.

Our support includes site selection analysis, stakeholder engagement, and coordination with state and local agencies. We also lead incentives strategy and negotiation to strengthen your business case and timeline.

Market Entry & Assessment Strategy

Validate the opportunity before committing. We quantify demand and risk, then align the entry model to budget and timing.

  • Market sizing & TAM by state
  • Regulatory & compliance scan
  • Entry models: greenfield, JV/M&A, distribution
  • Timeline, cost envelope, critical path
Site Selection & Incentives

Compare qualified locations on workforce, logistics, costs, utilities, and incentives. We drive competitive tension and deliver aligned offers.

  • Shortlists & weighted scorecards
  • Operating cost & labor benchmarking
  • Incentives strategy, negotiation & performance terms
  • Agency coordination & on-site agendas
Supply Chain & Partner Setup

Stand up reliable routes-to-market and operational support so you can execute quickly and at quality.

  • Supplier scouting & diligence
  • Distributor & channel partner search
  • Workforce & training partnerships
  • Local services: legal, tax, payroll, immigration
Start Your Expansion

U.S. Economic Development Organizations’ European Representation

Your European presence for engaging qualified corporate investors considering U.S. expansion. We integrate proactive outreach, investor intelligence, and on-the-ground representation.

From targeted company engagement to trade missions and follow-up, we build awareness, nurture relationships, and deliver measurable investment outcomes—with a sustainable, repeatable FDI lead generation model.

Investment Attraction (FDI Lead Generation)

A repeatable pipeline built on data and conversations that matter—so your team spends time where deals can close.

  • Target lists by sector, value chain & trigger events
  • Qualifying outreach & meeting setting
  • Project intelligence & handover notes
  • Quarterly KPI dashboard (leads, meetings, projects)
Go-to-Market & Marketing Services

Clarify your proposition for European investors and show up consistently across channels and events.

  • Value proposition & sector narratives
  • Campaigns, events, and missions calendar
  • Collateral & microsites for priority sectors
  • PR/earned media & partner amplification
Capacity Building & Impact

Equip your team and demonstrate value to leadership with training, playbooks, and robust impact assessment.

  • Training: prospecting, investor meetings, aftercare
  • Playbooks & process design (lead → project)
  • Impact frameworks (jobs, CAPEX, ecosystem effects)
  • Board-ready reporting & evaluation
Discuss Representation

About

LandingPoint Advisory is a consulting firm specializing in transatlantic trade, investment, and market expansion. We help European companies evaluate and enter the U.S. market, and support U.S. economic development organizations seeking to build durable and qualified European FDI pipelines.

Our approach combines data-driven analysis, strategic clarity, and hands-on execution. We guide clients through every stage of the expansion journey — from early market assessment and site selection to incentives strategy, negotiations, and implementation. For U.S. regions, we provide an in-market presence in Europe that supports investor outreach, relationship building, and long-term pipeline development.

LandingPoint Advisory is built on a foundation of practical experience across corporate environments, international business, and economic development. This perspective enables us to operate effectively on both sides of the Atlantic, bridging cultural, regulatory, and operational differences that often slow down cross-border projects.

Our work prioritizes measurable outcomes: competitive locations, aligned incentives, stronger investor relationships, and sustainable growth strategies. Whether advising a corporate leadership team or supporting a public-sector investment office, we focus on clarity, transparency, and decisions grounded in real-world constraints.

Based in Gothenburg, Sweden, LandingPoint Advisory serves clients throughout Europe and the United States.gions.

FAQ: U.S. Site Selection & FDI

How do you help European companies invest in the U.S.?

End-to-end site selection support: market screening, location comparison, incentives strategy and negotiation, stakeholder engagement, and implementation.

What industries do you focus on?

Manufacturing, clean tech, life sciences, and software—where incentives, workforce, and supply chain shape decisions.

Do you represent U.S. EDOs in Europe?

Yes. We build qualified FDI pipelines through targeted outreach, investor meetings, and in-market representation.

Where are you based?

Gothenburg, Sweden, serving clients across Europe and the United States.

Contact

If you’d like to discuss a project or explore collaboration, please reach out.

Email
johan@landingpointadvisory.com

Phone
U.S.: +1 804-801-4797
Europe: +46 735-213755

Based in Gothenburg, Sweden • Serving clients globally